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A-1268-84
Lubrication Engineers, Inc. (Appellant) (Respondent)
v.
The Canadian Council of Professional Engineers
(Respondent) (Appellant)
INDEXED AS: CANADIAN COUNCIL OF PROFESSIONAL ENGINEERS V. LUBRICATION ENGINEERS, INC. (CA.)
Court of Appeal, Hugessen, Desjardins and Décary JJ.A.—Ottawa, February 11 and 12, 1992.
Trade marks — Registration — Trade mark "Lubrication Engineers" for use in association with greases, oils and lubri cants prima facie not registrable under s. /2 as describing rec ognized occupation or profession — Earlier registration of trade mark in U.S.A. not making trade mark registrable under s. 14 — Burden on appellant to .show trade mark "not without distinctive character" in Canada requiring some evidence mark has become known so as to distinguish appellant's wares — Where mark having no inherent distinctiveness, mere evi dence of use of mark in association with wares and in advertis ing them insufficient to establish acquired any distinctive char acter — Trial Judge mistaken in opinion Trade Marks Act, s. 9(1)(d) importing into federal law prohibitions against use of professional designations in provincial statutes regulating pro fessions.
STATUTES AND REGULATIONS JUDICIALLY CONSIDERED
Trade Marks Act, R.S.C. 1970, c. T-10, ss. 9(1)(d), 12(1)(b), 14.
CASES JUDICIALLY CONSIDERED APPLIED:
Association of Professional Engineers of the Province of Ontario v. Registrar of Trade Marks, [1959] Ex.C.R. 354; (1959), 31 C.P.R. 79.
REFERRED TO:
Park Avenue Furniture Corp. v. Wickes/Simmons Bedding Ltd. (1991), 37 C.P.R. (3d) 413 (F.C.A.); Union Carbide Corp. v. W.R. Grace & Co. (1987), 14 C.I.P.R. 59; 14 C.P.R. (3d) 337; 78 N.R. 124 (F.C.A.).
AUTHORS CITED
Canada. Canadian Classification and Dictionary of Occu pations. Ottawa: Department of Employment and Immigration, 1971-1977.
COUNSEL:
Nicholas H. Fyfe, Q.C. for appellant (respon- dent).
Elizabeth G. Elliott and John S. Macera for respondent (appellant).
SOLICITORS:
Smart & Biggar, Ottawa, for appellant (respon- dent).
Macera & Jarzyna, Ottawa, for respondent (appellant).
The following are the reasons for judgment of the Court delivered orally in English by
HUGESSEN J.A.: We are all of the view that much of what the learned Trial Judge said in his lengthy rea sons for judgment [[19851 1 F.C. 530] cannot be sup ported. In particular we disagree with his view of the reach of paragraph 9(1)(d) of the Trade Marks Act [R.S.C. 1970, c. T-10]; that text simply does not have the effect, as the Judge seemed to think, of importing into federal law the various prohibitions against the use of certain professional designations which are contained in the provincial statutes regulating those professions. That said, however, we think that the result arrived at by the Judge must be supported on other grounds.
First, we are of the view that the appellant's trade mark "Lubrication Engineers" for use in association with greases, oils and lubricants, was not registrable under section 12 of the Act. The words "Lubrication Engineers" describe a recognized occupation or pro fession.' Their use as a trade mark in association with wares which are themselves intimately associated with the practice of that occupation or profession fails to distinguish those wares in any way. In the words of paragraph 12(1)(b), the trade mark is "either clearly descriptive or deceptively misdescriptive .. .
I See Canadian Classification and Dictionary of Occupa tions; see also American Society of Lubrication Engineers, Constitution.
of the character or quality of the wares ... or the persons employed in their production." In the same
way as such marks as "Pipefitters" wrenches, "Doc- tors" thermometers, or "Surveyors" theodolites, the trade mark "Lubrication Engineers" grease is prima facie unregistrable. 2 This is the basis of the decision of the Exchequer Court in the "Finishing Engineers" case. 3 The Registrar in the present matter wrongly distinguished that case primarily because of his mis
taken view as to the relevant date as of which he could consider evidence of the meaning of the words "Lubrication Engineers" . 4 In any event, the addi tional evidence on this question, introduced on the appeal to the Trial Division, now puts the matter beyond doubt.
Second, the appellant's earlier registration of its trade mark in the United States, its country of origin, does not serve to make that trade mark registrable under section 14 of the Act. Under ,that section the appellant has the burden of showing that the trade mark is "not without distinctive character" in Canada. Whatever that burden may be, 5 it requires at least some evidence that the mark has become known so as to distinguish the appellant's wares. In a case such as this one, where the mark itself has no inherent dis tinctiveness, mere evidence of the use of the mark in association with the wares and in advertising them (such use not even being asserted to have been exclu sive), without anything more, is not enough to estab lish that it has acquired any distinctive character.
2 The matter being one of first impression it matters little that the possessive apostrophe may be omitted, as it is in the case at bar.
3 See Association of Professional Engineers of the Province of Ontario v. Registrar of Trade Marks, [1959] Ex. C.R. 354.
4 See Park Avenue Furniture Corp. v. Wickes/Simmons Bed ding Ltd. (1991), 37 C.P.R. (3d) 413 (F.C.A.), at p. 424.
5 See Union Carbide Corp. v. W.R. Grace & Co. (1987), 14 C.I.P.R. 59 (F.C.A.), at p. 73.
These being the only grounds upon which the appellant sought to support its trade mark, it follows that the appeal must be dismissed with costs.
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